August 4, 2016 – Press Release

Pursant, LLC Advises on Sale of X4 Solutions

Our Client

X4 Solutions (“X4” or “The Company”) is a telecommunications Master Agent offering business customers the most comprehensive array of carrier partners for Data, Cloud and Colocation services through an exceptional network of sales partners. X4’s core offerings continue to evolve thanks to strong, long-lasting relationships with more than 70+ carriers, 300 data centers worldwide and dozens of cloud services providers, plus exceptional training and customer care.

The Transaction

In July 2016, X4 was acquired by Sandler Partners (“Sandler”)—a Master Agency and one of the nation’s fastest growing distributors of telecom, IT, connectivity, continuity and cloud services.  Sandler’s sales partners deliver vendor-neutral solutions to small, medium and enterprise organizations nationwide to help boost productivity, grow revenue and drive business value. Initially, X4 will operate as “X4, a Sandler Partners Company,” eventually being consolidated under the Sandler Partners brand.

Alan Sandler, Founder and Managing Partner of Sandler Partners had the following to say about the transaction—“Our firm has a strong engine that will continue to power significant organic growth for our company, but the opportunity to acquire X4 presented a very special inflection point that we could not pass by. This move establishes Sandler as a powerful master agency with unmatched attention to our partner and customer ecosystem. The X4 staff is welcomed as valued new members of the Sandler Partners family.”

“In conversations with more than 60 key partners, we had unanimous support for this deal. Both companies are focused on delivering fanatical service to agents and always doing the right thing in the space, making the acquisition a great fit.” — Curt Allen, President, X4

How Pursant Helped
For this transaction, Pursant, LLC acted as the sole Merger & Acquisition Advisor for X4. After helping the company establish a transaction strategy, Pursant leveraged its vast network to identify a set of potential buyers that best fit the defined ideal acquirer profile and other criteria. Sandler emerged from the competitive bid process as an intriguing option because of a similarity of values, culture and business model and a complementary geographic focus. Pursant negotiated the final terms of the deal. The transaction positions the combined organization as the nation’s second-largest telecom and cloud services master agency, serving more than 4,000 sales partners in the West, Northwest, Southwest and Midwest and generating a projected $65 million in revenue in 2016.

Steve Braverman, Co-Founder and CEO, X4

“Pursant came highly recommended to us by one of Pursant’s clients, and now, after the sale of X4, I understand why the recommendation was so strong. In addition to being very detail-oriented and extremely professional through the entire process, the Pursant team had incredible patience and accountability. The firm also helped maximize our valuation and, beyond business matters, assisted with legal items. It was an outstanding experience.”

Scott Glickson, Managing Director, Pursant LLC

“We could not be happier about the outcome of this engagement. Seeing the amount of value generated on both sides of the table, as well as for the customers of both organizations, is incredibly gratifying for me and Pursant’s CEO Mark Herbick. We look forward to helping guide the integration of the companies.”